Privacy Policy
Thank you for joining Udnomics Consulting Limited. We at Udnomics Consulting Limited (“Udnomics”, “we”, “us”) respect your privacy and want you to understand how we collect, use, and share data about you. This Privacy Policy covers our data collection practices and describes your rights regarding your personal data.
Unless we link to a different policy or state otherwise, this Privacy Policy applies when you visit or use Udnomics websites, mobile applications, APIs, or related services (the “Services”). It also applies to prospective customers of our business and
enterprise products.
By using the Services, you agree to the terms of this Privacy Policy. If you disagree with this Privacy Policy or any other agreement that applies to your use of the Services, you should not use the Services.
TABLE OF CONTENTS
1. WHAT DATA WE GET
1.1 Data You Provide to Us
1.2 Data We Collect through Automated Means
2. HOW WE GET DATA ABOUT YOU
2.1 Cookies and Data Collection Tools
2.2 Why We Use Data Collection Tools
3. WHAT WE USE YOUR DATA FOR
4. WHO WE SHARE YOUR DATA WITH
5. SECURITY
6. YOUR RIGHTS
6.1 Your Choices About the Use of Your Data
6.2 Accessing, Updating, and Deleting Your Personal Data
7. UPDATES & CONTACT INFO
7.1 Modifications to This Privacy Policy
7.2 Interpretation
7.3 Questions
1. What Data We Get
We collect certain data from you directly, like information you enter yourself, data about your consumption of content, and data from third-party platforms you connect with Udnomics Consulting Limited. Additionally, we automatically gather certain data, such as device specifications and the areas of our services that you use or engage with the most. The following processing operations apply to all of the data specified in this section: gathering, documenting, organizing, storing, modifying, retrieving, encrypting, pseudonymizing, erasing, merging, and transferring.
1.1 Data You Provide to Us
We may collect different data from or about you depending on how you use the Services. Below are some examples to help you better understand the data we collect.
When you create an account and use the Services, including through a third-party platform, we collect any data you provide directly, including:
Category of Personal
Data
Description Legal Basis for Processing
Account DataYour email address, password, and account
settings have to be collected and stored by
us in order for you to create a user account
and use certain features (such as accessing
content). We need your name, email
address, password, and account settings to
establish an instructor account. You could
be asked for more information as you use
the site’s services, such as your phone
number, date of birth, race/ethnicity,
occupation, government ID information,
and a picture for verification. You will
receive a unique identification number
when your account is created.
• Fulfillment of contractual
obligations (service provisioning,
identity verification, fraud
prevention and security,
communication)
Profile DataAdditional profile information that you
might choose to include is a photo,
headline, biography, language, website
link, social network profiles, country, and
other information. Others will have public
access to your profile data.
• Performance of contract
• Legitimate interests (enhanced
platform functionality, convey
content source information)
Shared ContentYou can communicate with other users and
share content publicly through certain parts
of the Services. These features include the
ability to upload courses and other
educational materials, write reviews of
content, ask or answer questions, message
instructors or students, and post images or
other uploaded work. Depending on where
it is submitted, this shared content can be
available for public viewing by other users.
• Performance of contract
• Legitimate interests (service
provisioning, enhanced platform
functionality)
Learning DataWe gather information when you access
content, such as the courses, assignments,
labs, workspaces, quizzes, and other tasks
you’ve started and finished; credits and
purchases you’ve made for content and
subscriptions; subscriptions; completion
• Performance of contract
• Legitimate interests (service
provisioning, enhanced platform
functionality)
certificates; and interactions you’ve had
with teachers, teaching assistants, and other
students.
Student Payment
Data
If you make purchases, we collect certain
data about your purchase (such as your
name, and billing address) as necessary to
process your order and which may
optionally be saved to process future
orders. You must provide certain payment
and billing data directly to our payment
service providers, including your name,
credit card information, billing address. We
may also receive limited information, like
the fact that you have a new card and the
last four digits of that card, from payment
service providers to facilitate payments. For
security, Udnomics Consulting Limited
does not collect or store sensitive
cardholder data, such as full credit card
numbers or card authentication data.
• Performance of contract
• Legal obligation
• Legitimate interests (payment
facilitation, fraud prevention and
security, compliance)
Data About Your
Accounts on Other
Services
We may obtain certain information through
your social media or other online accounts
if they are connected to your Udnomics
Consulting Limited account. If you log in
to Udnomics via Facebook or another third-party platform or service, we ask for your permission to access certain information about that other account. For example, depending on the platform or service we may collect your name, profile picture, account ID number, login email address, location, physical location of your access devices, gender, birthday, and list of friends or contacts.
Those platforms and services make information available to us through their APIs. The information we receive depends
on what information you (via your privacy settings) or the platform or service decide
to give us.
If you access or use our Services through a third-party platform or service, or click on any third-party links, the collection, use,
and sharing of your data will also be
• Legitimate interests (identity
verification, user experience
improvement)
subject to the privacy policies and other
agreements of that third party.
Communications and
Support
If you contact us for support or to report a
problem or concern (regardless of whether
you have created an account), we collect
and store your contact information,
messages, and other data about you like
your name, email address, messages,
location, Udnomics user ID, refund
transaction IDs, and any other data you
provide or that we collect through
automated means (which we cover below).
We use this data to respond to you and
research your question or concern, in
accordance with this Privacy Policy.
• Legitimate interests (customer and
technical support)
The data listed above is stored by us and associated with your account.
1.2 Data We Collect through Automated Means
When you access the Services (including browsing content), we collect certain data by
automated means, including:
Category of Personal DataDescription Legal Basis for Processing
System DataTechnical data about your computer or
device, like your IP address, device
type, operating system type and
version, unique device identifiers,
browser, browser language, domain
and other systems data, and platform
types.
• Performance of contract
• Legitimate interests
(service provisioning,
customer and technical
support, fraud prevention
and security,
communication, product
improvement)
Usage DataUsage statistics about your interactions
with the Services, including content
accessed, time spent on pages or the
Service, pages visited, features used,
your search queries, click data, date
and time, referrer, and other data
regarding your use of the Services.
• Legitimate interests
(service provisioning, user
experience improvement,
product improvement)
Approximate Geographic
Data
An approximate geographic location,
including information like country,
city, and geographic coordinates,
calculated based on your IP address.
• Legitimate interests (user
experience improvement,
fraud prevention and
security, compliance)
The data listed above is collected through the use of server log files and tracking
technologies, as detailed in the “Cookies and Data Collection Tools” section below. It is
stored by us and associated with your account.
2. How We Get Data About You
We use tools like cookies, web beacons, and similar tracking technologies to gather the
data listed above. Some of these tools offer you the ability to opt out of data collection.
2.1 Cookies and Data Collection Tools
We use cookies, which are small text files stored by your browser, to collect, store, and
share data about your activities across websites, including on Udnomics. They help us
improve the usability of the website and recall details about your visits to Udnomics,
such as your chosen language. Go to https://cookiepedia.co.uk/all-about-cookies to
discover more about cookies. Clear pixels may also be used in emails to monitor open
rates and deliverability.
When you access and use the Services, Udnomics Consulting Limited and third-party
service providers (such as Google Analytics) and server log files are used. Collectively,
these tools are referred to as “Data Collection Tools” and include automated data
collection tools like cookies, tags, scripts, customized links, device or browser
fingerprints, and web beacons. When you use the Services, these Data Collection Tools
automatically monitor and gather certain System Data and Usage Data (as described in
Section 1). We occasionally link the information we acquire through those Data
Collection Tools to additional information we get in accordance with this Privacy Policy.
2.2 Why We Use Data Collection Tools
Udnomics Consulting Limited uses the following types of Data Collection Tools for the
purposes described:
o Strictly Necessary: These data collection tools allow you to use the website,
perform basic functions (such as signing in or viewing content), safeguard the
website, guard against bogus login attempts, and identify and stop misuse or
unauthorized use of your account. There will be broken or unavailable sections of
the site if you disable these, as they are necessary for the Services to function
properly.
o Functional: These Data Collection Tools offer extra site functionality, tailor
content to your interests, save information about your browser and choices, and
recall preferences that change how the Services look and behave (like your
preferred language or volume level for video playback).
o Performance: These data collection tools provide information on traffic sources,
application download locations, usage and performance metrics, and visit
counts, all of which aid in measuring and improving the services. We can test
many iterations of Udnomics Consulting Limited with the use of these
technologies in order to ascertain which features or content users find most
appealing and which email messages are opened.
o Advertising: Utilizing information that we know about you, such as your Usage
and System Data (as described in Section 1), as well as information that the ad
service providers know about you from their tracking data, these Data Collection
Tools are used to display appropriate adverts (on the site and/or other sites). The
advertisements may be based on your past, present, or past activity on various
websites and services. We might give these service providers a hashed,
anonymized version of your email address (in a format that is not readable by
humans) and any publicly shared information on the Services in order to assist in
delivering customized advertising.
o Social Media: Social media functions, such as content sharing with friends and
networks, are made possible by these data collection tools. These cookies may
follow a person or device across other websites and create an interest-based
profile of the user for the goal of displaying relevant ads.
You have the option to completely reject cookies, restrict the kinds of cookies that are
allowed, and have your web browser notify you when someone tries to install cookies
on your system. If so, you might not be able to use all or part of the Services’ features,
and you might have a different or less useful experience. See Section 6.1 (Your Choices
About the Use of Your Data) below for more information on handling Data Collection
Tools.
3. What We Use Your Data For
In order to provide our services, communicate with you, solve problems, protect against
fraud and abuse, update and improve our services, track user behavior, deliver tailored
advertising, and comply with legal requirements, we need access to your data. We keep
your information for as long as it’s required to fulfill the objectives for which it was
gathered.
We use the data we collect through your use of the Services to:
• Provide and administer the Services, including to facilitate participation in
educational content, issue completion certificates, display customized content,
and facilitate communication with other users (Account Data; Shared Content;
Learning Data; System Data; Usage Data; Approximate Geographic Data);
• Process payments to instructors and other third parties (Student Payment Data;
Instructor Payment Data);
• Process your requests and orders for educational content, products, specific
services, information, or features (Account Data; Learning Data; Student Payment
Data; System Data; Communications and Support);
• Communicate with you about your account by (Account Data; Shared Content;
Learning Data; Sweepstakes, Promotions, and Surveys; System Data;
Communications and Support):
o Responding to your questions and concerns;
o Sending you administrative messages and information, including
messages from instructors, students, and teaching assistants;
notifications about changes to our Service; and updates to our
agreements;
o Sending you information, such as by email or text messages, about your
progress in courses and related content, rewards programs, new services,
new features, promotions, newsletters, and other available instructorcreated content (which you can opt out of at any time);
o Sending push notifications to your wireless device to provide updates and
other relevant messages (which you can manage from the “options” or
“settings” page of the mobile app);
• Manage your account and account preferences and personalize your experience
(Account Data; Learning Data; Student Payment Data; Instructor Payment Data;
System Data, Usage Data, Cookie Data);
• Facilitate the Services’ technical functioning, including troubleshooting and
resolving issues, securing the Services, and preventing fraud and abuse (Account
Data; Student Payment Data; Instructor Payment Data; Communications and
Support; System Data; Approximate Geographic Location);
• Verify the identity of instructors (Account Data; Instructor Payment Data);
• Solicit feedback from users (Account Data; Communications and Support);
• Market Subscription Plans to prospective customers (Account Data; Learning
Data; Cookie Data);
• Learn more about you by linking your data with additional data through thirdparty data providers and/or analyzing the data with the help of analytics service
providers (Account Data; Data About Your Accounts on Other Services; Usage
Data; Cookie Data);
• Identify unique users across devices (Account Data; System Data; Cookie Data);
• Tailor advertisements across devices (Cookie Data);
• Improve our Services and develop new products, services, and features (all data
categories);
• Analyze trends and traffic, track purchases, and track usage data (Account Data;
Learning Data; Student Payment Data; Communications and Support; System
Data; Usage Data; Approximate Geographic Data; Cookie Data);
• Advertise the Services on third-party websites and applications (Account Data;
Cookie Data);
• As required or permitted by law (all data categories); or
• As we, in our sole discretion, otherwise determine to be necessary to ensure the
safety or integrity of our users, employees, third parties, the public, or our
Services (all data categories).
4. Who We Share Your Data With
We share certain data about you with instructors, other students, companies performing
services for us, Udnomics Consulting Limited affiliates, our business partners, analytics
and data enrichment providers, your social media providers, companies helping us run
promotions and surveys, and advertising companies who help us promote our Services.
We may also share your data as needed for security, legal compliance, or as part of a
corporate restructuring. Lastly, we can share data in other ways if it is aggregated or deidentified or if we get your consent.
We may share your data with third parties under the following circumstances or as
otherwise described in this Privacy Policy:
• With Your Instructors: We share data that we have about you (except your email
address) with instructors or teaching assistants for educational content you
access or request information about, so they can improve their content for you
and other students. This data may include things like your country, browser
language, operating system, device settings, the site that brought you to
Udnomics, and certain activities on Udnomics, like enrolled courses and course
review. We will not share your email address with instructors or teaching
assistants. (Account Data; System Data; Usage Data; Approximate Geographic
Data)
• With Other Students and Instructors: Depending on your settings, your shared
content and profile data may be publicly viewable, including to other students
and instructors. If you ask a question to an instructor or teaching assistant, your
information (including your name) may also be publicly viewable. (Account Data;
Profile Data; Shared Content)
• With Service Providers, Contractors, and Agents: We share your data with thirdparty companies who perform services on our behalf, like payment processing,
fraud and abuse prevention, data analysis, marketing and advertising services
(including retargeted advertising), email and hosting services, and customer
services and support. These service providers may access your personal data
and are required to use it solely as we direct, to provide our requested service.
(All data categories)
• With Credit-Granting Organizations for Continuing Education: If you take a course
to fulfill a continuing professional education requirement, we may share that
information upon request of the organization granting the continuing education
credit. (Account Data; Learning Data)
• With Analytics and Data Enrichment Services: As part of our use of third-party
analytics tools like Google Analytics and data enrichment services like ZoomInfo,
we share certain contact information or de-identified data. De-identified data
means data where we’ve removed things like your name and email address and
replaced it with a token ID. This allows these providers to provide analytics
services or match your data with publicly-available database information
(including contact and social information from other sources). We do this to
communicate with you in a more effective and customized manner. (Account
Data; System Data; Usage Data; Cookie Data)
• To Power Social Media Features: The third-party social media provider may be
able to gather information about you, including your IP address and the page
you’re on the Services, and place a cookie to enable certain social media features
(such as the Facebook Like button). Your interactions with these features are
subject to the privacy policies of the third-party entity. (Cookie, Usage, and
System Data)
• For Advertising: If we decide to use an advertising-supported revenue model in
the future, we may use and share certain System Data and Usage Data with thirdparty advertisers and networks to show general demographic and preference
information among our users. We may also allow advertisers to collect System
Data through Data Collection Tools (as detailed in Section 2.1), to use this data
to offer you targeted ad delivery to personalize your user experience (through
behavioral advertising) and to undertake web analytics. Advertisers may also
share with us the data they collect about you. To learn more or opt out from
participating ad networks’ behavioral advertising, see Section 6.1 (Your Choices
About the Use of Your Data) below. Note that if you opt out, you’ll continue to be
served generic ads. (System Data)
• For Security and Legal Compliance: We may disclose your data (all data
categories) to third parties if we (in our sole discretion) have a good faith belief
that the disclosure is:
o Requested as part of a judicial, governmental, or legal inquiry, order, or
proceeding;
o Reasonably necessary as part of a valid subpoena, warrant, or other
legally-valid request;
o Reasonably necessary to enforce our Terms of Use, Privacy Policy, and
other legal agreements;
o Required to detect, prevent, or address fraud, abuse, misuse, potential
violations of law (or rule or regulation), or security or technical issues;
o Reasonably necessary in our discretion to protect against imminent harm
to the rights, property, or safety of Udnomics Consulting Limited, our
users, employees, members of the public, or our Services;
o We may also disclose data about you to our auditors and legal advisors in
order to assess our disclosure obligations and rights under this Privacy
Policy; or
o Required or permitted by law.
During a Change in Control: We reserve the right to share, disclose, or transfer all of your data to the
successor organization during a business transaction involving Udnomics, such as a merger, acquisition,
corporate divestment, dissolution (including bankruptcy), or sale of all or some of its assets (including
during due diligence). (Every category of data)
• After Aggregation/De-identification: We may disclose or use aggregated or deidentified data for any purpose.
• With Your Permission: With your consent, we may share data to third parties
outside the scope of this Privacy Policy. (All data categories)
5. Security
We use appropriate security based on the type and sensitivity of data being stored. As
with any internet-enabled system, there is always a risk of unauthorized access, so it’s
important to protect your password and to contact us if you suspect any unauthorized
access to your account.
Udnomics takes appropriate security measures to protect against unauthorized access,
alteration, disclosure, or destruction of your personal data that we collect and store.
These measures vary based on the type and sensitivity of the data. Unfortunately,
however, no system can be 100% secured, so we cannot guarantee that
communications between you and Udnomics, the Services, or any information provided
to us in connection with the data we collect through the Services will be free from
unauthorized access by third parties. Your password is an important part of our security
system, and it is your responsibility to protect it. You should not share your password
with any third party, and if you believe your password or account has been
compromised, you should change it immediately and contact our Support Team with
any concerns.
6. Your Rights
You have certain rights around the use of your data, including the ability to opt out of
promotional emails, cookies, and collection of your data by certain third parties. You
can update or terminate your account from within our Services, and can also contact us
for individual rights requests about your personal data. Parents who believe we’ve
unintentionally collected personal data about their underage child should contact us for
help deleting that information.
6.1 Your Choices About the Use of Your Data
You can choose not to provide certain data to us, but you may not be able to use certain
features of the Services.
• To stop receiving promotional communications from us, you can opt out by using
the unsubscribe mechanism in the promotional communication you receive or by
changing the email preferences in your account. Note that regardless of your
email preference settings, we will send you transactional and relationship
messages regarding the Services, including administrative confirmations, order
confirmations, important updates about the Services, and notices about our
policies.
• If you’re located in the European Economic Area, you may opt out of certain Data
Collection Tools by clicking the “Cookie settings“ link at the bottom of any page.
• The browser or device you use may allow you to control cookies and other types
of local data storage. To learn more about managing cookies,
visit https://cookiepedia.co.uk/how-to-manage-cookies. Your wireless device
may also allow you to control whether location or other data is collected and
shared.
• To get information and control cookies used for tailored advertising from
participating companies, see the consumer opt-out pages for the Network
Advertising Initiative and Digital Advertising Alliance, or if you’re located in the
European Economic Area, visit the Your Online Choices site. If you’re located in
Japan, visit the Digital Advertising Consortium. To opt out of Google’s display
advertising or customize Google Display Network ads, visit the Google Ads
Settings page. To opt out of Taboola’s targeted ads, see the Opt-out Link in
their Cookie Policy.
• To opt out of allowing Google Analytics, Mixpanel, ZoomInfo, or Clearbit to use
your data for analytics or enrichment, see the Google Analytics Opt-out Browser
Add-on, Mixpanel Opt-Out Cookie, ZoomInfo’s policy, and Clearbit data claiming
mechanism.
• Apple iOS, Android OS, and Microsoft Windows each provide their own
instructions on how to control in-app tailored advertising. For other devices and
operating systems, you should review your privacy settings on that platform.
6.2 Accessing, Updating, and Deleting Your Personal Data
You can access and update your personal data that Udnomics Concept collects and
maintains as follows:
• To update data you provide directly, log into your account and update your
account at any time.
• To terminate your account:
o If you are a student, visit your profile settings page and follow the steps
detailed here.
o If you are an instructor, follow the steps detailed here.
o If you have any issues terminating your account, please contact
our Support Team.
o Please note: even after your account is terminated, some or all of your
data may still be visible to others, including without limitation any data
that has been (a) copied, stored, or disseminated by other users (including
comments on content); (b) shared or disseminated by you or others
(including in your shared content); or (c) posted to a third-party platform.
Even after your account is terminated, we retain your data for as long as
we have a legitimate purpose to do so (and in accordance with applicable
law), including to assist with legal obligations, resolve disputes, and
enforce our agreements. We may retain and disclose such data pursuant
to this Privacy Policy after your account has been terminated.
• To request to access, correct, or delete your personal data, please use our online
form here. You can also submit these requests by
emailing privacy@udnomicsconcept.com. For your protection, we may require
that the request be sent through the email address associated with your account,
and we may need to verify your identity before implementing your request.
Please note that we retain certain data where we have a lawful basis to do so,
including for mandatory record-keeping and to complete transactions.
7. Updates & Contact Info
When we make a material change to this policy, we’ll notify users via email, in-product
notice, or another mechanism required by law. Changes become effective the day
they’re posted. Please contact us via email or postal mail with any questions, concerns,
or disputes.
7.1 Modifications to This Privacy Policy
From time to time, we may update this Privacy Policy. If we make any material change
to it, we will notify you via email, through a notification posted on the Services, or as
required by applicable law. We will also include a summary of the key changes. Unless
stated otherwise, modifications will become effective on the day they are posted.
As permitted by applicable law, if you continue to use the Services after the effective
date of any change, then your access and/or use will be deemed an acceptance of (and
agreement to follow and be bound by) the revised Privacy Policy. The revised Privacy
Policy supersedes all previous Privacy Policies.
7.2 Interpretation
Any capitalized terms not defined in this policy are defined as specified in
udnomicsconcept’s Terms of Use. Any version of this Privacy Policy in a language other
than English is provided for convenience. If there is any conflict with a non-English
version, you agree that the English language version will control.
7.3 Questions
If you have any questions, concerns, or disputes regarding our Privacy Policy, please feel free to contact our privacy team (including our Data Protection Officer) at info@udnomicsconcept.com.